Foxy Coatings

The Challenge

Like many coatings companies, lead flow depended heavily on referrals and word of mouth. Some months were packed, others were quiet, which made it hard to plan crews, materials, and growth.

Inquiries that did come in arrived through several channels with no single place to track them, and follow-up depended on whoever had time between jobs.

The Strategy

• Clarified the core offer and the types of projects worth pursuing — garages, basements, and patios.
• Built Meta ad campaigns with before-and-after creative and short-form video of real installs.
• Created a focused lead flow with qualifying questions so the team spent time on serious homeowners.
• Set up instant responses and automated follow-up so every new lead heard back quickly.
• Put tracking in place so every lead could be followed from ad to estimate to booked job.

The Results

At the South Carolina location, strong performance let Foxy Coatings scale from $100 a day to $1,000 a day in ad spend within a single week.