Woolley Outdoors

The Challenge

Woolley Outdoors had no shortage of interest. People were reaching out, forms were filling, and the phone was ringing. The trouble came after that: leads were not converting into sales, and the schedule never filled the way the activity suggested it should.

More advertising would not fix that. The break was in the sales process itself — how fast a lead was contacted, what got asked, who owned the follow-up, and when a conversation quietly stopped. Every deal lost that way looked like a marketing problem from the outside, which made it easy to keep spending at the top of the funnel instead of repairing what sat underneath it.

So the challenge was to fix the sales process while building the engine that feeds it: on-site content days that turned real projects into a steady stream of organic material, and one-on-one coaching that helped the owner stay in front of the camera until it felt natural. Quality leads only count when something is ready to catch them.

The Strategy

• Clarified the core offer and the types of projects worth pursuing.
• Built paid ad campaigns with creative showcasing real work.
• Created a focused lead flow with qualifying questions.
• Set up fast responses and automated follow-up for new leads.
• Put tracking in place to follow each lead from ad to booked job.

The Results

Woolley Outdoors reached a 10x ROAS from a combined organic and paid system, built on on-site content days and one-on-one organic coaching with the owner.